Madimetja: “it starts off with a business idea right? , and usually people have a lot of ideas and don’t know which one to pursue. So in order to decide which business idea is worth pursuing one would conduct a viability assessment before preparing a business plan” Sipho: “is it, so how will I know whether the my idea is viable and how do I assess it?” 
Gamer, how does one assess the viability of a business idea?
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